Armenia to Host Prestigious UNWTO Global Conference on Wine Tourism in 2024

Photo Credit: ONEArmenia

EXCLUSIVE: Armenia, renowned for its rich history in winemaking dating back thousands of years, has been chosen to host the esteemed UNWTO Global Conference on Wine Tourism in 2024. This prestigious announcement was made during this year's event in La Rioja, Spain, setting the stage for an immersive experience showcasing Armenia's profound cultural connection to wine.

The Tourism Committee of the Republic of Armenia proudly steps into the spotlight, eagerly taking on the responsibility of hosting the conference. This conference serves as a significant platform for experts in the burgeoning field of wine tourism to dissect emerging trends and explore developmental opportunities. The event aims to bring together a diverse cadre of international participants, including representatives from public entities, destination management organizations (DMOs), esteemed wine experts, and key stakeholders from across the globe.

Armenia's selection as the host country aligns perfectly with its blend of ancient winemaking traditions, indigenous grape varieties, diverse terroir, and a profound cultural bond with wine. The nation anticipates the opportunity to share its passion and expertise while showcasing its illustrious wine heritage to foster international collaborations within the wine tourism sector.

One of the highlights of the conference will be the chance for attendees to explore the Areni-1 cave, hailed as the world’s oldest winery, dating back an astonishing 6,100 years.

Sisian Boghossian, Head of the Tourism Committee of Armenia, expressed her enthusiasm, stating, "The conference, set to attract global wine enthusiasts and professionals, promises to be a milestone for the industry. We eagerly look forward to welcoming everyone to Armenia, where our landscapes resonate with the stories of our vineyards, and the spirit of hospitality flows as generously as our finest wines."

In an exclusive interview with The Armenian Report, Armenian-American sommelier Anush Gharibyan O’Connor expressed the significance of this news for Armenia. O’Connor emphasized, "Hosting the UNWTO Global Conference on Wine Tourism could mark a significant milestone for Armenia, providing a platform to showcase its wine heritage, spur economic growth, nurture collaboration, and enhance its stature in the global wine tourism community."

The conference offers Armenia a unique chance to exhibit its rich cultural heritage and winemaking traditions, thereby promoting itself as a premier wine tourism destination and attracting a more extensive international audience.

Furthermore, O’Connor highlighted the potential for knowledge exchange and collaboration among industry experts, policymakers, and stakeholders worldwide. This collaboration could pave the way for sharing best practices, innovative ideas, and strategies to advance and refine wine tourism experiences.

The Tourism Committee of the Republic of Armenia, in partnership with UNWTO, extends a warm welcome to participants for the UNWTO Global Conference on Wine Tourism in 2024.

Armenia, nestled in the breathtaking Caucasus region, offers captivating landscapes, a rich historical tapestry, and an abundance of warm hospitality. Beyond its natural beauty and ancient treasures, the country's centuries-old winemaking tradition has positioned it as a prime destination for wine enthusiasts and travelers seeking a unique blend of culture, heritage, and wine experiences.

For more information about Armenia and its offerings, interested individuals can visit [Armenia's official website](https://armenia.travel).

As anticipation builds for this significant conference in 2024, the global wine tourism industry eagerly awaits this milestone event, poised to celebrate Armenia's storied wine legacy on the world stage.