Entrepreneur Raises $1M to Transform Men’s Health in the Armenian Community

The Armenian Report Team
Nov 19, 2025
3 min read

When Hrach Martirosian looks back at his childhood, the image that stands out is his mother walking through the door after midnight, exhausted from waitressing, only to wake up a few hours later for her daytime retail shift. She did this while studying English and working to convert her Soviet-era engineering degree into a U.S. credential — all while raising Hrach in a cramped East Hollywood apartment shared with relatives.

“That was my blueprint for strength,” Martirosian said. “Quiet perseverance. No excuses. Just forward.”

More than three decades later, that same mindset is behind Brond, the men’s healthcare startup he founded to address something he believes Armenian families rarely talk about out loud: the toll that stress, pride, and survival-mode mentality take on men’s bodies and minds.

From DJ Booths to Healthcare Boardrooms

Like many Armenian immigrants in Los Angeles, Martirosian entered the workforce early. At 14, he started DJing through a cousin’s guidance, eventually turning it into a 24-year career alongside school and weekday jobs. The work wasn’t glamorous, but it was educational. “It taught me how to deal with people — how to calm a groom, read a room, work under pressure,” he said. “And it exposed me to families who were doing really well. It showed me what was possible.”

He married his wife, Alisa, at 27. Soon after, they had two children — and then came the moment that forced a reset. Martirosian lost his job managing a banquet hall, leaving the couple with a newborn, a toddler and barely any income.

“It shook us,” he said. “We realized we didn’t want to pass down a life built on scrambling. We wanted purpose.”

He went back to school, earned an MBA focused on healthcare management and launched a senior-care company from scratch. The business grew quickly, expanding into assisted living, home health and hospice care across Southern California. Eventually, he was able to retire his mother at 59 — something he calls “one of the proudest moments of my life.”

A Pattern He Couldn’t Ignore

As his healthcare operations expanded, Martirosian noticed a consistent issue across Armenian households.

“I kept seeing men who were run down — no energy, weight gain, hormonal drops, stress, low confidence — but they wouldn’t ask for help,” he said. “The mentality was: you take care of everyone else first, yourself last.”

He understood it because he had lived it. Armenian men, he explained, often avoid medical conversations out of pride, embarrassment or the belief that real strength means struggling in silence.

“That mindset is costing men years of their lives,” he said.

During the pandemic, when uncertainty magnified every vulnerability in the community, Martirosian made a decision. He invested $100,000 of his own savings to build an online platform where men could get private, culturally sensitive medical support without stepping into a waiting room.

The Rise of Brond

That early platform developed into Brond (www.brondhealth.com), a modern men’s clinic focused on:

Hormone and longevity support
Energy and focus optimization
Hair-loss prevention
Sexual health
Weight management

All treatments are doctor-prescribed, science-backed and sourced from US-based pharmacies. With the ability to serve across all 50 states, Brond has trusted FDA-approved medications for ED and hair loss and the highest quality compounded medications for energy, longevity, and weight loss. Brond delivers discreetly to patients’ homes nationwide, with licensed doctors able to prescribe in all 50 states.

In 2025, Brond raised more than $1 million from Render Capital, Stone Mountain Ventures, and a number of Armenian angel investors. Today, thousands of men across the U.S. — many of them Armenian — use the service.

Giving Back

Brond’s mission extends into community work. The company recently partnered with the Disabled American Veterans (DAV) Los Angeles Chapter, providing custom jerseys, care kits, and medical support during their annual Veterans Day softball tournament.

“We want to model what true strength looks like,” Martirosian said. “Serving others, not just ourselves.”

Changing a Mindset Passed Down Through Generations

For Martirosian, the work is about more than lab numbers or prescriptions. It’s about shifting the expectations placed on Armenian men for generations.

“Our fathers survived so we could build,” he said. “Taking care of yourself is not weakness — it’s honoring everything they endured.”

He hopes Armenian women — wives, mothers, sisters, girlfriends — feel empowered to encourage the men in their lives to take their health seriously.

“They carry so much,” he said. “But they don’t have to carry it alone.”

To make the service more accessible to the Armenian community, Brond is offering 20% off first-time orders with the code JOIN20 at www.brondhealth.com.

In Martirosian’s view, the goal is simple: help men stay strong enough, healthy enough, and confident enough to lead their families for decades.