Khachkar Studios Launches Masterclass #3 to Revitalize Armenian Churches Worldwide

Khachkar Studios has launched NEW Masterclass #3, “Revitalizing Churches Worldwide,” featuring the case study “Armenian Churches Joining the Movement,” a program the organization says lays bare the current state of Armenian Christianity and charts a course toward major, Biblically grounded change.

The most cited statistic: just 7 per 1,000 U.S. Armenian women ages 18–29 attend church on a typical non-holiday Sunday, with 246 attending versus 34,181 who do not. That leaves U.S. Armenian churches ranked 22nd of 23 Orthodox Christian groups examined in the study.

The Masterclass builds its case around two central questions for leaders, whether they care, and whether they are prepared to take responsibility, before laying out 4 goals and 7 specific steps designed to reverse the trend, grow attendance, and strengthen Transparency, Accountability and Performance under Khachkar Studios’ T•A•P framework.

Coverage extends to financial transparency, training and education programs, church operating models, and Social Return on Investment (SROI), with practical tools for visualizing progress week by week, including attendance reporting and a community outreach campaign, “Bring a Friend. Bring a Family Member.”

Khachkar Studios has pledged $100 million toward educating the Armenian community on these findings and the changes ahead. The roughly 22-minute instructor video is the organization’s shortest yet and presents a condensed 18-slide version, while the complete 87-slide presentation offers 72% new material for those who have already taken Masterclass #1 and #2.

“Measure what matters. Publish it. Act on it.” remains Khachkar Studios’ core directive to church and community leadership, paired with a broader call: join the movement, and bring a friend or family member to church this Sunday and every Sunday. Full Masterclass #3 materials are available now at www.khachkarstudios.com.

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