Armenia to Host One of the World’s Most Prestigious Wine Competitions: Concours Mondial de Bruxelles 2026

Armenia is set to host one of the world’s most influential international wine tasting events, the “Concours Mondial de Bruxelles 2026.” The Government of Armenia has approved the full program of events for bringing this global competition to the country.

The Concours Mondial de Bruxelles is known as one of the largest and most respected wine competitions worldwide. The event has a 30-year history and gathers wine experts, producers, and specialists from many countries. The competition is recognized for its unique format and its role in showing wine regions across the world.

For the 2026 edition, several countries placed formal bids, including Armenia, Georgia, Romania, and Moldova. According to the government’s official explanation, the organizers chose Armenia because of the country’s strong winemaking heritage, its cultural depth, and its rapid growth in the wine sector in recent years. Armenia also showed the capacity to host major international events, an important factor in the final decision.

To launch preparations, a memorandum of understanding was signed on February 1, 2025, between the Government of Armenia and Vinopres S.A., the official organizer of the competition. Under the government’s decision, Armenia will host the full wine tasting event, while Vinopres will lead the organizational process. The Armenian Vine and Wine Foundation will coordinate the local work and ensure that the competition runs smoothly.

Officials say that hosting the Concours Mondial de Bruxelles 2026 is expected to bring many benefits to Armenia. They list a number of key goals:

• Enhance Armenia’s international visibility and reputation

• Strengthen the country’s image as a safe and modern destination

• Expand cultural tourism opportunities

• Revitalize economic and community life in the regions

• Support the promotion and export of Armenian wines to global markets

• Boost Armenia’s standing as an attractive wine tourism destination

• Facilitate new business partnerships and cooperation platforms

• Encourage the development of wine consumption culture in the domestic market

• Promote professional knowledge exchange across the sector

A wide range of sectors is expected to benefit, including winemaking companies, tourism and hospitality services, technology firms, and cultural and educational institutions.

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